Agile transportation management for a demanding world.
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About us

Reeve Fritchman     PMP®, ScrumMaster, ITIL V3 certified

Principal of Ayers Rock Software, LLC.

Reeve earned a Master's Degree in Business Administration from Lehigh University. As a systems engineer for IBM's General Systems Division, he attended IBM's Systems Research Institute and received advanced Information Technology education. Since 1984, he's been dedicated to transportation and logistics software development. He's members of the Project Management Institute and the Scrum Alliance as well as a certified Project Management Professional and ScrumMaster. 

 

He spends his free time enjoying his own dogs (six, at the last tail count), volunteering for Summit Assistance Dogs, and providing foster care for Evergreen Golden Retriever Rescue.

 

Business Standards

We guarantee our work. If it’s not right, we will fix it promptly, without charge and without complaining. 

 

We are professionals. We’ll follow your business and human resources policies in order to work seamlessly with your staff and business partners. We are courteous and respectful of your business’s culture.


We promote a cordial environment and working relationship with all parties: employees, vendors, and customers.

 

 

 

Company history

Ayers Rock Software, LLC, has been in the transportation, logistics, and supply chain software business since 1984. We're located on Bainbridge Island, Washington, a 35-minute ferry ride west of downtown Seattle.

Design Philosophy

Ayers Rock Software follows "Agile Development" principles, which shift the focus from a focus on strict methodology to visible, short-term results.  We're members of the Agile Alliance and of the Scrum Alliance.

 

Because users are closely involved throughout the “Agile Development” process, there is substantially higher customer satisfaction.

 

In the “Agile” environment, working software is the primary measurement of progress.  Ayers Rock uses Scrum management to demonstrate high-quality, working software throughout the development cycle, to provide maximum executive visibility to the process, and to provide precise budget management.